Roodepoort lies west of Northcliff, along the roads towards the West Rand. Its main roads, Ontdekkers Road among them, are lined with workshops, trade suppliers, panel beaters and shops, and many of its businesses earn their living on the road: builders, electricians, plumbers, installers and transport.
What is asked for here
For a business that goes to its customers, the vehicles are seen far more often than the premises. So the work here starts with the fleet: one livery designed for every model in it, fitted vehicle by vehicle as each becomes free, so that the bakkies keep working. A QR code on each vehicle, leading to a page made for it, shows which enquiries the vehicles bring in.
Then the premises: a clear fascia on the workshop or the shop, and a website that says what the business does, where it works, and how to book it.
Before a sign goes up here
Roodepoort is part of the City of Johannesburg, so the City’s 2018 Outdoor Advertising By-law applies here, as it does in Northcliff and Sandton. Krugersdorp, a little further west, is in Mogale City, a separate municipality with its own rules. Close to the boundary, check which municipality your premises are in before you plan a sign; we do this at the survey.
Signs on vehicles are treated differently from signs on buildings: the by-law exempts a transit sign while it remains mobile. A branded trailer or vehicle parked at a roadside as a billboard is another matter.